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Consent & Preferences

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Consent & Preferences is the operational workspace for consent preferences within customer 360, where teams manage concrete records, dependencies, and execution decisions rather than static summaries. The business and compliance goal is to keep consent and frequency caps aligned with approved claims, consent controls, market rules, and audit evidence at every step. This page presents role-scoped actions, linked downstream impacts, and policy-aware guardrails so users can work quickly without violating promotional or safety obligations. Next, use this consent preferences workspace to execute governed tasks and route outcomes to connected teams.

Approved OnlySection: Customer 360Seed: 20260224

Access Boundaries

SSO + RBAC/ABAC controls are evaluated by brand, market, function, agency zone, and risk tier before actions are enabled.

Field Surfaces: Approved-only enforcedExternal Partner: Submit-onlyRisk Tier Scope: Low/Moderate/High/Critical
Consent Preferences: Consent Validity
146+0%
Consent Preferences: Cap Compliance
153-4%
Consent Preferences: Suppression Hits
160-8%
Consent Preferences: Policy Exceptions
167+5%
Consent Preferences: Update Timeliness
174+1%
Consent Preferences: Audit Coverage
181-3%

Operational Focus

  • Track consent version by market.
  • Apply frequency caps by persona segment.
  • Block non-consented activation attempts.

What To Do Next

  • Review expired consents.
  • Publish updated suppression lists.
  • Audit override attempts.

Consent and Preferences Studio

Control channel consent, suppression lists, and frequency caps before audience activation.

IDTitleMarketOwnerStatusRiskRelated
CNS-0001Consent Preferences · Consent policy 1ESPrivacyDraftHighOpen HelpOpen Settings
CNS-0002Consent Preferences · Preference update 2JPComplianceIn ReviewCriticalOpen HelpOpen Settings
CNS-0003Consent Preferences · Frequency cap 3AUIT SecurityApprovedLowOpen HelpOpen Settings
CNS-0004Consent Preferences · Suppression rule 4BRPrivacyActiveModerateOpen HelpOpen Settings
CNS-0005Consent Preferences · Consent policy 5MXComplianceBlockedHighOpen HelpOpen Settings
CNS-0006Consent Preferences · Preference update 6SGIT SecurityEscalatedCriticalOpen HelpOpen Settings
CNS-0007Consent Preferences · Frequency cap 7USPrivacyDraftLowOpen HelpOpen Settings
CNS-0008Consent Preferences · Suppression rule 8CAComplianceIn ReviewModerateOpen HelpOpen Settings
CNS-0009Consent Preferences · Consent policy 9UKIT SecurityApprovedHighOpen HelpOpen Settings
CNS-0010Consent Preferences · Preference update 10DEPrivacyActiveCriticalOpen HelpOpen Settings
CNS-0011Consent Preferences · Frequency cap 11FRComplianceBlockedLowOpen HelpOpen Settings
CNS-0012Consent Preferences · Suppression rule 12ITIT SecurityEscalatedModerateOpen HelpOpen Settings

Page-Specific Data

Consent data enforces preference history, cap settings, and suppression rules before activation. Current page path: /consent-preferences.

Relationship Graph

Linked entities are enabled so users can traverse parent-child dependencies and downstream impacts without manual lookup.

Consent Tools

Execution StepOwnerETA
Validate inputOps5m
Policy checksCompliance8m
Route next actionWorkflow3m

Consent and Privacy Module

RuleSegmentChannelCapStatusRelated
CNS-001US-Oncology-HCPEmail2/weekActiveOpen
CNS-002UK-Cardio-HCPWeb remarketing4/weekActiveOpen
CNS-003JP-Patient-SupportSMS1/weekPendingOpen
CNS-004BR-Field-FollowupCLM3/monthExpiredOpen

Governance Notes

  • Every approval, publication, policy block, and AI output writes an audit event.
  • Consent and frequency caps are evaluated before deployment packaging.
  • Expiry and withdrawal controls maintain cross-channel evidence status.
  • Safety routing is always flag-and-route with human adjudication.

Geo Coverage

US1,820 active
UK640 active
DE550 active
JP730 active
BR500 active
AU320 active

Seed Coverage Summary

brands: 8campaigns: 30briefs: 200assets: 6,000components: 20,000claims: 2,500references: 8,000markets: 12localizationJobs: 1,500mlrPackages: 15,000reviewSteps: 60,000annotations: 200,000interactionsRollup: 2,000,000socialSignals: 50,000aeSignals: 1,500experiments: 5,000reports: 3,000connectors: 250auditLog: 300,000